You have skills you can use, even in isolation.
There’s so much worry around the coronavirus outbreak at the moment. The nature of a virus is that we don’t know what it’s going to do next, so we have to prepare for all eventualities. We have to protect people, pull together. Which I can see in the dog world is exactly what we are doing. It might last 2 months, 1t could last 12, but if you work with dogs – you have skills you can use, so let’s help you to adapt.
It can feel helpless, it can feel like there are no choices, that we just have to lose everything but we don’t – we honestly don’t. The most successful people practice acceptance and adapt. You’re one of those successful people and whilst it’s scary – you can do this.
Task one. I want you to sit down for ten minutes and write down what you want to do with your life, ultimately. What do you really believe in and what are your goals?
Task two. Then write down your skills; what have you learned, what can you offer? Don’t miss anything out.
There’s something called the curse of knowledge. It describes our inability to forget how much we know. We can forget how valuable all that experience we have is. We forget all the study we have done and how much other people can benefit from that. We can even forget our personal quirks, our ability to decipher what a dog means when even their guardians can’t, or how well we can explain enrichment. Keep this in mind as you create the outline of what you can do and offer during this time.
When you have a huge brainstormed list of your skills, make a cup of tea or something, then come back and do the next task.
Task three is working out how you can get your goodness and unique skill to the people who need it.
We are lucky in many ways, because we have the internet. As a homebird with a houseful of dogs I have worked on the internet for years. And I can tell you this, online working is a good life, it’s actually an amazing life and it’s the best working life I have ever procured. I was never particularly bright. I didn’t do well at school. I’m also “blessed” with what I consider to be an awful Black Country accent (even the Peaky Blinders couldn’t make that sound good and if Cillian Murphy can’t do it…) Yet I have successfully grown an online presence and business by putting my heart into it. You are absolutely no different! There is a niche out there in the online world for you – there are people stuck at home who need you. There are dogs who will benefit from you sharing your knowledge online. So how do you do it?
There are a few ways to take your knowledge online.
You can write, courses, books, ebooks and sell them from a simple website.
You can create videos where you sit and teach on camera by sharing your knowledge – scary I know but it gets easier. Think of it as service – not selling, people need what you know.
You can create slide shows and just talk – if you’re not ready to go face to face yet.
You can do webinars, charging a fee.
You can do one to one consultations online with your clients.
You can offer bespoke enrichment ideas for dogs – based on their personality and needs.
You can do anything – you can do this!
The important thing to do is follow the three tasks above first because they will help you find your exact niche. Your space in the online dog world and if you follow your heart and intuition, you will naturally create the things that matter most to you. And you will naturally reach the people who need you, they will become your customers, they will help you to keep your business afloat.
I’m not a fan of doing things “for” people as I believe very much in you. You already have every single thing you need not only to survive this but to make a success of this opportunity to change direction for a while. You have the inner strength, the skills, the magic even. So instead of saying “you can have this” I want to set you up to create it.
I have set up all of the Canine Principles affiliate account payments to 70% - if you sell a course through your registered affiliate link – you get a full 70% of what’s been paid for that course. (the tutors get the rest for tutoring it) You can see the affiliate page through the button below.
Canine Principles can provide a platform for you to teach through. Whether you want to offer video courses, a one hour workshop, written courses or a mixture we can help. We can do this on a passive income basis so you get paid per enrolment forever or where you become the tutor, where you are paid the profit from someone signing up or we can pay you upfront for your work, so you get an immediate payment of cash into your business. There will be no profit for us when you do these things. I believe that doing it this way will help you to truly meet your potential, I can support you all the way, I want you to become empowered through this. Sometimes it takes a nudge to go out of your comfort zone – consider this your nudge.
You can do this.
Love, Sally xx